This article deals with the importance of environmental\n\nfactors for business strategy. It discusses the potential\n\nbenefits to companies which show concern for the envi?\n\nronment beyond their legal obligations.\n\nThe main contribution of this article is in presentation of\n\nthe results of a questionnaire survey concerning customer\n\nviews on products certified as ââ?¬Ë?environmentally friendlyââ?¬â?¢.\n\nThe knowledge of the respondents concerning individual\n\ninstruments was not great. Most of the respondents were\n\nunwilling to pay more than 20% more for environmentally\n\nfriendly products in comparison with conventional\n\nproducts. Only 38% of the respondents bought environ?\n\nmentally friendly products repeatedly.
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